Knowledge Cotton Apparel

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The story and success of Danish menswear brand Knowledge Cotton Apparel is built on three equally important factors: curiosity, perseverance and care. These three factors not only form an important part of the company’s history, but also of its future.Pursuing a new skill set and learning from early mistakes formed the cornerstone of Knowledge Cotton.

Knowledge makes you smarter and makes you equipped to make better decisions. More importantly, sharing your knowledge can make a real difference. Rather than keeping what they've learned through years of business to themselves, the team at Knowledge Cotton is committed to sharing their knowledge - to create a positive change for the planet. Why? Two people will collectively know more than one. Three will know more than two. And when we have a large football field full of smart people sharing knowledge, just imagine what we will be able to accomplish.

At the end of the 1980s, Jørgen Mørup began working with organic cotton. And in 2008, together with his son Mads Mørup, Jørgen Mørup founded Knowledge Cotton Apparel, a clothing line for men that uses eco-friendly textiles. Just like small cotton seeds, Knowledge Cotton Apparel is on a journey of growth. The company has taken the best from its heritage and interpreted into a contemporary and sustainable business strategy. 

Knowledge Cotton Apparel believes in challenging the status quo. They do so by using organic and sustainable materials and by exploring the undiscovered. They create inspiring designs that never compromise comfort nor quality and by using cutting edge technologies that embrace sustainable fibers and manufacturing techniques. 




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