Named after the word “mountain”, Vuori aims to inspire one to take on their life with clarity, enthusiasm, and purpose. Joe Kudla started Vuori in Encinitas, CA in search of technical clothing that would look as good as it felt throughout a strenuous workout. Since then, they have grown to be a functional and fashionable powerhouse for the runner, surfer, and yogi alike.
Vuori’s products might have a casual aesthetic, but trust us, they can handle anything you throw at them. Blurring the boundary of technical wear, their tees, leggings, shorts, and everyday wear will make Vuori your new go to brand for bike rides, long travel days, and brunch with friends.