When thinking about Southern California beach culture, typically pastels, floral prints and deep sun tans come to mind, but that’s not the case for TAVIK. Founded in 2002, TAVIK is based around the unique So Cal beach and music festival subcultures which define the area. With roots in beach culture, the brand has modernized and cultivated this aesthetic to accompany darker days and even darker nights. Uncharacteristically monochromatic, this fashion driven brand stands out from the California crowd for its lines of men’s and women’s clothing, swimwear and accessories.
The brand’s guiding principles of “Modern”, “Beach” and “Culture” not only work together as a defining overall phrase, but independently as a creative focus. “Modern” is demonstrated by TAVIK’s dedication to remaining fashion driven while using premium fabrications, materials, tailored fits and an emphasis on quality, while “Beach” speaks more to an overall lifestyle than to a location, with pieces that effortlessly adapt from the beach to the streets. The brand’s final guiding principle, “Culture”, is about creating classics that never go out of style.
Far from standard beach fare, TAVIK is entering a new realm of modern, fashion forward swimwear and apparel. Now 15 years later, the brand has become known for redefining and uniting the modern age with beach heritage. Their collections continue to be a true, well-rounded reflection of the youth culture which not only surrounds Southern California, but transcends to beach towns and urban hubs around the world. As the brand continues to grow and evolve, it hangs onto its focus of producing the best products for the modern age while working with a worldwide network of visionaries.