SINE was founded by Southern California native, Beckie Peralta. After graduating from business school, Beckie began her career in apparel marketing where she learned invaluable skills and gained insight to the world of design. This inspired her to further explore her creative side, and a career shift was made to jewelry design.
Fast forward seven years, Beckie now counts designing multiple collections for Alexis Bittar, Gorjana, CC Skye, Jules Smith, and other brands to her portfolio. Her designs for these brands have been featured in Vogue, Elle, InStyle, Lucky, Shape, and Style Watch among others.
In 2016, Beckie launched her own jewelry line, SINE. The name SINE originates from a simple phrase that has always guided her, “Pay attention to the signs; they’ll lead you in the right direction.” SINE, represents a personal reminder to follow intuition.
The SINE collection combines both sculptural elements and clean lines, to create distinct yet understated jewelry. The collection features bold rings and simple, but statement making necklaces, earrings, and cuffs designed to be worn alone or layered for a more unique look. Each piece of SINE jewelry is hand crafted in sterling silver, brass, and 14k gold in small quantities by expert craftsmen in Los Angeles, California.
Beckie’s jewelry is made for women with big dreams, unique style, and a lighthearted curiosity for life. Her influence is found in architecture, travel & everyday street style. When Beckie isn’t designing from her home studio in Southern California, she can be found camping along the central coast, exploring the desert, and visiting friends back in NYC.