The Breda design studio lies far within the historic Deep Ellum district of Dallas, functioning at once as an office, retail store and collaborative workspace. Characterizing the watch company in a nutshell, this facility sees every tick of the creative process, from ideation to material sourcing to final draft. Along the way, it values independence and freedom of expression.
This (perhaps loose) framework is precisely how, in the past decade, Breda has blossomed into a watchmaker that merges quality with minimalism to achieve classic style. Its developers work on a variety of styles and price ranges to reach more wrists, and as methods have advanced, Breda has found its fit within a global framework.
Breda’s Fall 2018 line zeros in on still life photography and the art of manipulation to capture a single moment in time. They achieve this aesthetic through clean, straightforward design and stylish-yet-practical colors and materials.